'Revolution' and 'genius' are magic words.
Do not use them for everything or their magic would disappear.
“The word glamour comes from the word grammar, and since the Chomskyan revolution the etymology has been fitting.”
The Language Instinct
The New Science of Language and Mind
“However, underneath the glitter and glamour
of magic there is another more serious process of psychospiritual transformation.”
Magic, Witchcraft and the Otherworld: